Tech Driven Traceability: The Next Frontier for Global Green Coffee Trade

The global green coffee market is on track for substantial growth, rising from approximately USD 38.25 billion in 2023 to USD 58.33 billion by 2032, indicating a robust CAGR of 4.8% over the forecast period (snsinsider.com).

This expansion is fueled by rising demand for single origin, organic, and specialty beans, trends that are reshaping sourcing priorities for wholesale buyers and roasters worldwide. As market value increases, so does the emphasis on transparency and assurance in supply chains.

Traceability is no longer a luxury, it is a business imperative. The EU’s Deforestation Regulation now requires that commodities like coffee prove they are deforestation free, effectively mandating verifiable origin data for exports into Europe (agnimble.com, reuters.com).

Companies are responding with advanced tech solutions. AI assisted satellite monitoring, digital platforms like ICE’s traceability service (ICoT), and tools from Rainforest Alliance and TRACT now enable real time deforestation risk detection and compliance verification (reuters.com).

For traders, wholesalers, and importers, the roadmap is clear. Aligning with compliant, traceable supply chains through investments in digital traceability platforms, satellite enabled risk analytics, and partner transparency will ensure access to key markets and reinforce trust with buyers.

In an evolving landscape, putting traceability at the core of sourcing strategy is not only a compliance necessity, it is a competitive advantage.