Green Gold Rising: Global Green Coffee Market Trends & What They Mean for You

The global green coffee market continues its upward trajectory, with recent studies showing the market size grew from approximately $38.23 billion in 2024 to an expected $39.53 billion in 2025, and forecasts anticipate further expansion to $47.57 billion by 2029 at a 3.4-4.7 % CAGR. This sustained growth reflects robust global coffee demand, fueled by expanding specialty coffee culture, evolving consumer tastes, and continued globalization of coffee trade. For wholesale buyers and sellers, this signals enduring opportunity but also intensifying competition for quality beans and reliable supply routes as demand outpaces production in several regions.

Amid expanding demand, production dynamics and trade conditions are shifting. Brazil, Vietnam, and Colombia remain dominant green coffee producers, collectively contributing well over half of global supply, with world green coffee production reaching over 11 million tonnes in 2023, a cornerstone statistic for understanding global supply chains. Meanwhile, price volatility driven by climate pressures and geopolitical trade tensions has pressured roasters and traders alike, contributing to periodic shortages and contract renegotiations at the wholesale level. These factors underscore the need for strategic sourcing, diversification of supplier partnerships, and sophisticated risk management across supply chains.

Looking ahead, consumer-driven trends are reshaping the downstream market, with specialty and single-origin beans gaining traction from cafes to retail shelves. Markets in Asia-Pacific are projected to grow rapidly, positioning new hubs of consumption and import demand, while Europe continues to command substantial market share. For green coffee traders and wholesalers, this consumer evolution highlights the increasing value of traceability, sustainability credentials, and differentiated offerings, factors that are becoming defining features of premium contracts and long-term client relationships.