From Microlots to Monumental: The Evolution of Specialty Coffee in 2025

The Rise of Green Specialty CoffeeThe global specialty coffee market reached an estimated value of USD 101.6 billion in 2024 and is projected to climb to USD 111.5 billion in 2025, with a compound annual growth rate (CAGR) of 10.4 % from 2025 to 2030 (grandviewresearch.com).

North America accounted for more than 51 % of global revenues in 2024, while the “out-of-home” channel (cafés, restaurants) represented 72.5 % of global sales (grandviewresearch.com). This momentum reflects a growing preference for high-quality, traceable coffees and differentiated experiences.

Microlots, No Longer the Centerpiece but Still GrowingAlthough demand for microlots has shifted, it remains relevant. Third-wave and specialty coffee roasters continue to seek microlots for their traceability, unique origin, and distinctive sensory profile (perfectdailygrind.com).

This has raised quality expectations: coffees scoring between 80 and 84 points are now considered standard, while those scoring 86+ define the new premium threshold within niche and microlot segments (green.sca.coffee). In this context, innovation at origin and differentiation remain essential for wholesale buyers and sellers seeking to stand out.

Strategic Opportunities in a Premium Market for wholesale buyers and sellers, this specialty coffee boom opens strategic doors. Building direct relationships with quality farms, diversifying portfolios with high-scoring microlots, and capitalizing on the growing “out-of-home” demand can increase margins and customer loyalty.

Additionally, positioning products as healthy, traceable, and origin-specific aligns with modern consumer and premium retail expectations. In short, the specialty market is not only growing, it’s redefining how green coffee is traded and valued worldwide.