Robusta coffee is stepping into the spotlight as global buyers respond to tighter arabica supplies and sustained price pressure. In 2024 and 2025, robusta futures reached their highest levels on record, while global robusta exports grew by more than 8% year on year , driven largely by demand from Europe and Asia (International Coffee Organization). Vietnam alone now accounts for roughly 40% of global robusta production , reinforcing its strategic importance in the green coffe

Traceability has moved from a value-add to a market requirement as the global coffee industry prepares for stricter regulatory and buyer expectations. The European Union Deforestation Regulation (EUDR), entering its enforcement phase in late 2025, will require companies to prove that coffee placed on the EU market is deforestation free and fully traceable to farm level. The EU represents roughly 30% of global coffee imports , making this regulation a structural shift rather t

Global coffee consumption continues its rapid growth, with estimates placing worldwide demand close to 180 million 60 kg bags in 2026, reflecting the ongoing expansion of coffee culture in both traditional and emerging markets. This trend goes hand in hand with strong demand for specialty and premium coffees, which are redefining consumer expectations and pushing higher quality segments to record market shares. At the same time, the global coffee market remains on solid footi

Sustainability in the coffee industry is no longer a passing trend; it has become a core strategy for ensuring resilience, quality, and access to premium markets. In 2025, more than 440 global sustainability initiatives were active across the coffee value chain, supported by over 600 leading organizations and backed by more than 170 donors, according to a new international database tracking environmental and social impact projects. This rapid growth highlights the sector’s ur