Sustainability is no longer just a branding exercise in coffee, it is beginning to influence real market value. According to the International Coffee Organization, more than 60 percent of global coffee production now comes from smallholder farmers , many of whom are directly exposed to climate and environmental risks. At the same time, corporate sustainability commitments are expanding, with large roasters and beverage companies setting targets for lower emissions and defores

Coffee demand is no longer growing evenly across the globe, and that shift is reshaping green coffee trade flows. According to the International Coffee Organization, Asia Pacific accounted for more than 30 percent of global coffee consumption growth over the past decade , with countries like China, South Korea, and Indonesia driving much of the increase. While traditional markets in Europe and North America remain large and stable, newer consuming countries are expanding fast

Behind every bag of green coffee, logistics plays a growing role in pricing and availability. According to the International Coffee Organization, global coffee exports reached approximately 128 million 60 kg bags in 2023 , yet delivery times and landed costs varied widely due to port congestion, container shortages, and higher freight rates. While shipping conditions stabilized compared to the peak disruptions of 2021 and 2022, costs remain structurally higher than pre-pandem

Coffee consumption continues to grow, but how people choose coffee is changing in ways that matter for green coffee traders. According to the International Coffee Organization, global coffee consumption reached approximately 178 million 60 kg bags in the 2023/2024 season , up from 170 million bags just four years earlier, showing steady long-term growth. What stands out is that much of this growth is driven by consumers trading up, favoring better flavor, clearer origin stori