Our team had the opportunity to travel to Bolivia, where we immersed ourselves in the country’s coffee landscape and connected directly with producers at origin. Visiting farms across different regions allowed us to better understand the challenges and potential of Bolivian coffee, from high-altitude growing conditions to the dedication of smallholder producers. We were welcomed into farms where quality, experimentation, and care are clearly central to every decision. These e

Coffee consumption habits are changing quickly as younger generations gain influence in the market. According to data from the International Coffee Organization, consumers under the age of 35 represent a growing share of global consumption growth, particularly in urban and emerging markets. These consumers tend to look for experiences, purpose driven brands, and products aligned with their values, beyond price alone. For the green coffee trade, this is directly influencing wh

Since late November, our team has had the opportunity to visit several coffee farms and spend meaningful time with the producers we work with. Walking the fields, seeing the trees up close, and understanding each farm’s reality gave us a deeper appreciation of the effort behind every bag of green coffee. Each producer shared their own story, from how weather shaped this year’s harvest to the decisions they make daily to protect quality and consistency. These visits reinforced

Currency fluctuations are playing a quieter but increasingly important role in the global green coffee market. According to the International Coffee Organization, coffee is traded almost entirely in U.S. dollars, meaning shifts in local currencies can significantly impact producer pricing and export decisions. In 2024, major producing countries such as Brazil and Colombia experienced notable currency volatility, which directly influenced farmgate prices and exporter margins.