Quoting @transparency.coffe "the current structure of global coffee markets is such that growers have a hard time being adequately compensated for the work that they do on their farms and in their communities."
Therefore, "It is time to clearly and succinctly inform coffee consumers about the economic treatment of coffee growers."
Now, here is how going transparent can improve your life!
1. No toxic components in coffee: Flavours from mould, fungi, humidity, impurities, dead insects and more are normally hidden by industrial roasters through a very dark roast which tastes "bitter"!
2. Promotes better paid coffee: This means you'll be able to find more and more delicious beans!
3. Enables you to re-live an experience: Just like you enjoy visiting same places for vacation, you'll be able to taste the same notes, and experience the same feelings again and again!
4.You'll leave a better a world for your children: coffee is the second most treaded good after oil and generally comes from developing countries where children need to go to the fields instead of school...